The Winterhilfswerk (WHW) was an annual drive by the Nationalsozialistische Volkswohlfahrt (the National Socialist People’s Welfare Organization) to help finance its charitable work. Its slogan was "None shall starve nor freeze". It ran from 1933-1945 and was designed to provide food and fuel to Germans. The Hitlerjugend and Bund Deutscher Mädel were extremely active in collecting for this charity. Donors were often given small souvenir gifts of negligible value as a sign of appreciation for their donations. A typical such gift was a very small propaganda booklet about 0.8" wide x 1.5" tall. More generous donors would receive nicer gifts, such as lapel pins on a wide variety of themes. Each individual miniature book, badge, badge set or toy set was only available for two or three days of a particular collection drive. So the populace would be encouraged to donate the following week and thereby collect the latest in the series.
Each booklet is approximately 2" x 1 3/4" and have anywhere from 32 to 36 pages with pictures and descriptions.